For Tractor Supply Co, we created a new brand positioning platform, called The Goods: Supplied. “The goods” is a conceptual umbrella that connote all that is ‘good’. Tactically, the goods can entail valuable content to help live the envisioned life, exclusive deals, “for me” communications and tools to assist decision making.
Resultingly, we created an immersive application that allowed users to “play with the brand”, plus a loyalty hub where influencers are empowered and rewarded
Finally, we wanted to create and build greater brand advocacy with lifestyle driven programs with an ‘Active Voice’ by building a Facebook audience with a campaign entitled “Styled for Life”.
