Challenge: I was tasked to create an engaging and energetic introduction of the IKEA FAMILY loyalty program and inspire people to get involved.
My role included developing a clear and simple structure for the content, and expressing a visual direction aligned with the IKEA tone of voice and creating the final presentation.
Solution: IKEA Family is a loyalty program open to everyone and free to join whilst offering great benefits. The membership differs from having a regular IKEA account as it provides specific benefits and discounts to those who join.
Before registering as members, shoppers can view the benefits of the loyalty program on the company’s website and the many rewards that IKEA has in store for them.
Signing up is easy: customers can either enroll at an IKEA store location on an IKEA Family digital screen, or on IKEA’s website. Members receive a digital card as well as a physical card later on.
